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Tips for New Exhibitors

Why a Trade Show?

1. The opportunity to meet face to face with qualified consumers.
2. Meet your current customers for feedback on your products or services.
3. Investigate the competition
4. Build a mailing list for follow-up contact
5. Sell your product

What’s First?

1. Pick the show.
   • Make a list of major shows that apply to your business
   • Investigate the shows that interest you.
     1. Most shows will have information on past attendees and exhibitors.
     2. Talk to peers who may have attended the show.
     3. Get estimates on available space and costs
2. Decide on Your Budget
   • Determine your booth needs both in terms of image and usability.
     1. If you plan to exhibit three times a year look at purchasing the booth.
     2. If you are planning a one-time event, rentals may be more in line with your budget.
   • Organize your projected costs using a worksheet.
     1. Show Services costs such as shipping, drayage, electrical, installation and dismantle.
     2. Travel expenses such as hotel, meals, transportation, etc.
3. Make the Most of the Opportunity
   • Have your literature ready.
   • Select the right people to work the booth.
   • Capture business cards.
   • Allow for real business opportunities (Have in mind where you can talk at length with a serious prospect.)
   • Follow up your leads.

Exhibits South

Exhibits South is a professional Trade Show company that can provide a customized turn-key solution for a major event or a simple table top display. We can handle all aspects of the show for you and even store your exhibit for future shows. Contact us for an appointment or visit our showroom to see what we can do for you.